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Almost everyone assumes The Row begins somewhere north of three thousand dollars. That is where the coverage lives, because the Margaux and the Marlo photograph well and resell loudly. The genuine floor is much lower than that. On observed 2026 market prices the line begins at $590, and there is a genuine shelf of the row bags between that figure and $1,500 — current catalogue, not outlet stock and not archive. At this level you surrender size and, usually, material weight, while keeping the construction logic, the palladium-plated hardware and the Made in Italy finishing that define the brand. What follows maps the shelf plainly, gives the observed prices, and marks the point where it stops being good value.
The first thing worth understanding is that the sub-$1,500 group is not a diffusion line or a separate label. They are catalogue pieces sold next to the five-thousand-dollar bags, in the brand’s own boutiques in Los Angeles, New York, London, Paris and Amagansett and through the same multi-brand stockists. The trade-off is almost entirely one of scale and material rather than of standards. No large structured calfskin bag exists at this price anywhere in the current line-up, so what is on offer is either physically smaller or made in one of the house’s lighter materials. It is an honest exchange, not a compromise, and it explains why this shelf is the usual starting point for anyone new to the row fashion vocabulary. It also means the shelf is a shallow one — cross $1,500 and prices rise fast through the Park Totes and the Bourse Clutch into the main range.
The shelf below is as observed in 2026, running from the least expensive piece upward. Treat every figure luxury shoulder bag as a market observation rather than an official tariff, because the brand publishes no master price list and stockists differ. Stock moves across sizes and colourways, which means a model listed here may be temporarily unavailable while still being in the line. Two entries show a second price because a further size has been observed at that figure. A price dramatically below these numbers is a warning sign, not a discount, and that holds for every listing of the row for sale you encounter secondhand. Read the right-hand column first if you are shopping by function rather than by budget.
| Model | 2026 observed price | Shape |
|---|---|---|
| Double Travel Wallet | $590 | A flat wallet, and the cheapest way into the brand |
| Boone Tote | $900 | Light tote, smaller size |
| Cecily Mini Tote | $950 | Mini tote, hand-carried |
| Ray Pouch | $950 / $1,100 | Zip pouch, two sizes observed |
| Large Boone Tote | $950 | The Boone in its larger cut |
| Travel Pouch | $990 | A flat travel case |
| Sally | $1,000 | The small bag that opens the four-figure tier |
| 90’s Bag | $1,090 | Soft shoulder bag, signature silhouette |
| Brian Tote | $1,100 / $1,200 | Two tote sizes observed |
| Mini Barn Tote | $1,200 | Tote in compact form |
| N/S Park Crossbody | $1,290 | Crossbody from the Park family |
| Lori | $1,350 | The shoulder bag |
| Rene Crossbody | $1,350 | The crossbody |
| Half Moon | $1,390 | Crescent shoulder bag, official 8 x 13.5 x 2.5 in |
| Squared Compact Clutch | $1,390 | Compact clutch, structured |
| Idaho | $1,420 | Top-handle bag, with the XL version observed at $1,690 |
| 90’s Shoulder | $1,450 | A shoulder version of the 90’s silhouette |
Half of this shelf is pouches, wallets and mini formats, which makes the useful question which entries actually function as a daily handbag. On the observed line-up, three answers stand out. The Half Moon at $1,390 is the strongest of them, being a signature silhouette rather than a supporting piece, with an official dimension of 8 x 13.5 x 2.5 inches — a figure worth quoting carefully, since published measurements conflict between sources. A leather variant of the same bag has been observed at $1,690 through a stockist, which shows how quickly the material step moves you off this shelf. The other genuine handbag at entry level is the 90’s Bag at $1,090, which carries one of the four silhouettes that anchor the whole catalogue. The Brian totes at $1,100 and $1,200 and the Boone pair at $900 and $950 cover the carry-everything role for less, if a tote suits you.
Plenty of buyers want to own the construction rather than the silhouette, and that is a legitimate reason to begin at the very bottom. The Double Travel Wallet at $590 puts the leather, the stitching and the edge finishing in your hand for the least money the brand asks for anything. The Ray Pouch at $950 and the Travel Pouch at $990 perform the same job with a little more presence, and both sit inside larger bags comfortably. Sally at $1,000 and the Cecily Mini Tote at $950 arrive at the point where a small object starts to behave like a bag. None of these will be mistaken for a Margaux, and none of them carry the resale profile that the signature shapes do. They buy first-hand contact with the material standard before you put four or five thousand dollars into a row bag you have only seen photographed.
Understanding what gets funded under $1,500 matters, because it is not the same as what gets funded at the top of the range. The construction standards do not change: the same restrained exterior with no logo plaque, the same small side stamp, the same matte or brushed palladium-plated fittings. The variables are the quantity and grade of material and the amount of hand-finishing a smaller panel calls for. Hence a pouch and a large structured top-handle can emerge from the same workshop discipline and still sit four thousand dollars apart. What follows are the practical consequences for a first purchase. None of them are deal-breakers; they are simply what the entry shelf is.
Since resale is the reason plenty of buyers consider this brand at all, it deserves a straight answer and not a sales pitch. The Rebag CLAIR 2025 report put The Row at 97% brand-level value retention, a first crossing into the top tier that left it behind only Telfar, Hermes and Goyard. Beneath the brand number sit the Half Moon shoulder at 106% retention and the N/S Park Tote at 146%, the strongest performer in the line. A separate signal concerns the 90’s Bag, flagged as a riser on reported eBay search volume up around 55% year on year as of April 2025. None of that is investment advice; it is observed market behaviour, and it is concentrated narrowly, with black and neutral calfskin in the signature silhouettes holding value while canvas, nylon, sisal and seasonal colours discount. That places two of the strongest performers on record on or near this shelf, an unusual thing for an entry tier.

For anyone approaching the range for the first time, sequence matters more than budget. The error is to buy the cheapest available item and conclude the brand is overpriced, because a $590 wallet cannot show what a structured bag does. The better route starts with function, checks the silhouette against your actual carry, and only then looks at the number. New from the brand’s own store or an established multi-brand retailer removes authentication risk altogether, worth something at this price. Buying secondhand, stick to the platforms that authenticate in hand and stay sceptical of anything far below the figures above. Below is the order that produces the fewest regrets among first-time buyers of row handbags.

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